As years go by, the enthusiasm about Bluetooth advertising
technology continues to increase. Companies are now seeking for a more
exciting and engaging ways to find new customers and satisfy existing
clients. Fortunately, new and innovative Bluetooth marketing has come
forth to fulfill that responsibility. As the demand for Proximity
marketing Solutions amplifies, what other options deliver a quality and
financially viable answer? As this wave of brand new technology sweeps
the planet, exactly who is getting on board and what does this have to
offer?
Here are just a couple of instances where it can be
applied, the majority being for sizable projects but are flexible enough
to conform to any size of venue or location. Take the time to read and
imagine how it could benefit you in your field of expertise...
Radio Stations - Contemplate this, putting out a no-fee, opt-in advertisement to all of the phone owners of even just a percentage of all the patrons who come along to your next gig or live interaction. Listeners who show at their local dealership for a snack and a friendly 'hello' to that morning's host could receive precise information about different models (including short promotional videos) directly on their cell phones! This leads to an intrigued conversation with a nearby member of the dealerships staff and before we know it, we're onto a sale! Getting sponsored by local restaurants at your impending food and wine festival? Why not send listeners exclusive coupons and money saving offers via Bluetooth. Visiting bands and other artists can provide the fans with bonus tracks and VIP guest lists to private gigs in exchange for fan club signups. The possibilities are endless.
Concert Venues - A fine example of the success that's to be had through the use of Bluetooth marketing was recently demonstrated in the arts world. This example was given by an up and coming young German artist who decided to use Bluetooth marketing to promote his latest album during a concert in Berlin. Swift (known in real life as Rene Meusel), is on his way to making it big. He has earned his stripes in an array of different projects, but is now going solo in order to achieve his dreams. Swift wanted to be different and in touch with 'now', perhaps even with the technology of the future, and so he chose the Bluetooth solution. During an evening long performance, two individual desktop units were on site to send out a Java application that gave adoring fans the opportunity to access more information about Swift. With not only a picture gallery available
, but a chance to listen to two demo songs and watch an animation, fans were thrilled. The two units managed to cover the entire venues floor space, each one providing up to 56 concurrent Bluetooth connections. This guaranteed speedy distribution to all of the gigs supporters, a crowd of over a thousand people. The artist himself was delighted with the success of the application, as his fans can now access it whenever they please and can continue to support his efforts.
Trade Shows - None other than the mighty company Microsoft used (Bluetooth) at its recent Tech:Ed conference in Orlando to provide daily updates on important Microsoft technologies, notes on some of the highlights of the conference and complimentary wallpapers and vouchers containing sizable discounts to over 2,000 attendees. In total there were eight Bluecast points around the show, inviting delegates and visitors to fire up their Bluetooth and try partaking of the content available. What a success, with massively high-levels of opt in, even achieving numbers of 37% opt in rate. Within the 3,200 Bluetooth engaged cell phones discovered, over 2,100 content items were delivered
. Another example of optimum
Bluetooth usage is that of Newmedia agency Interdirect, as they also
used Bluetooth to advertise, this time at Internet World. They invited
visitors to check out their stand, with the lure of a free prize draw in
order to win a day at a luxury spa. "It gave us the chance to cast our
net on an automatic basis," says MD, Nicholas Mann.
Radio Stations - Contemplate this, putting out a no-fee, opt-in advertisement to all of the phone owners of even just a percentage of all the patrons who come along to your next gig or live interaction. Listeners who show at their local dealership for a snack and a friendly 'hello' to that morning's host could receive precise information about different models (including short promotional videos) directly on their cell phones! This leads to an intrigued conversation with a nearby member of the dealerships staff and before we know it, we're onto a sale! Getting sponsored by local restaurants at your impending food and wine festival? Why not send listeners exclusive coupons and money saving offers via Bluetooth. Visiting bands and other artists can provide the fans with bonus tracks and VIP guest lists to private gigs in exchange for fan club signups. The possibilities are endless.
Concert Venues - A fine example of the success that's to be had through the use of Bluetooth marketing was recently demonstrated in the arts world. This example was given by an up and coming young German artist who decided to use Bluetooth marketing to promote his latest album during a concert in Berlin. Swift (known in real life as Rene Meusel), is on his way to making it big. He has earned his stripes in an array of different projects, but is now going solo in order to achieve his dreams. Swift wanted to be different and in touch with 'now', perhaps even with the technology of the future, and so he chose the Bluetooth solution. During an evening long performance, two individual desktop units were on site to send out a Java application that gave adoring fans the opportunity to access more information about Swift. With not only a picture gallery available
, but a chance to listen to two demo songs and watch an animation, fans were thrilled. The two units managed to cover the entire venues floor space, each one providing up to 56 concurrent Bluetooth connections. This guaranteed speedy distribution to all of the gigs supporters, a crowd of over a thousand people. The artist himself was delighted with the success of the application, as his fans can now access it whenever they please and can continue to support his efforts.
Trade Shows - None other than the mighty company Microsoft used (Bluetooth) at its recent Tech:Ed conference in Orlando to provide daily updates on important Microsoft technologies, notes on some of the highlights of the conference and complimentary wallpapers and vouchers containing sizable discounts to over 2,000 attendees. In total there were eight Bluecast points around the show, inviting delegates and visitors to fire up their Bluetooth and try partaking of the content available. What a success, with massively high-levels of opt in, even achieving numbers of 37% opt in rate. Within the 3,200 Bluetooth engaged cell phones discovered, over 2,100 content items were delivered
If you're a vendor and have the desire to succeed, make tapping
into Bluetooth Marketing your first priority. Prepare for your next
trade show or if you're an event host looking for a proximity marketing
solution at out Bluetooth [http://bloopmedia.com/bluetooth-marketing
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